Sales Promotion
Aldi
Footfall and spend uplift
Loyalty Program
Energia Rewards
A rewards program delivering everyday savings and exclusive rewards
Industry
Energy & Utilities
Category
Loyalty Program
Duration
3+ year partnership
Key Result
Reduced churn and improved customer retention
The Challenge
The Irish energy market is highly competitive, with electricity and gas viewed as commodities and little differentiation between providers. Customers are encouraged to switch for better pricing, with discounts typically expiring after 12 months. Across Europe, switching rates of 15–25% reinforce a pattern of customers moving regularly rather than staying loyal. Energia needed a way to stand out beyond price and give customers a compelling reason to stay.
Our Approach
Services Delivered
- Rewards Platform Development
- Partnership Management
- Fulfilment
- Customer Care
- Performance Reporting
1
Built a dedicated rewards platform
Energia Rewards — a mobile-responsive rewards platform offering discounts from 20 leading brands.
2
Delivered always-on customer value
Ongoing access to savings across multiple categories, providing consistent, tangible benefits.
3
Created “Mega Moments” and surprise & delight campaigns
Free reward drops — including cinema tickets — driving excitement, engagement, and emotional connection.
4
Activated sponsorship to drive engagement
Monthly rugby ticket competitions maximising existing sponsorship assets.
5
Managed end-to-end delivery
Full program management covering platform, partnerships, fulfilment, and customer care.
The Results
The results that matter
Reduced
Churn — driving stronger customer retention
Active
Engagement — customers regularly interacting with the rewards program
Increased
Brand affinity — stronger connection with Energia customers
Proven
ROI — commercial impact delivered in a short timeframe
Want results like these?
30 minutes. We'll review your current approach and show you what a program could look like for your brand.