Brandfire designs and runs customer loyalty programs, sales promotions, and reward campaigns for some of Ireland's biggest brands. Strategy through to fulfilment – we handle the lot.
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Years building loyalty programs
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Irish & UK Brands Served
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Loyalty Years
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Brands Served
The problem
Customer acquisition costs continue to increase. Without a structured customer retention strategy, lifetime value remains flat - putting pressure on overall ROI.
In highly competitive markets, customers will often switch easily. Without a compelling reason to stay, price becomes the default differentiator - which is difficult to sustain long term.
Sales promotions can generate immediate uplift, but without a customer retention strategy in place, that momentum is difficult to sustain.
What we do
Brandfire creates loyalty programs and promotional campaigns from scratch. Strategy, technology, creative, fulfilment - end to end. Your team gets the results without the operational load.
We look at your customer data, your market, and what you're trying to achieve
We design the program structure and reward mechanics around your commercial goals
We develop the platform, the creative, and all customer communications
We run it, optimise it, and report back. You see the numbers
Trusted by Ireland's leading brands
The work
Sales Promotion
29 winners across €13,900 in judged prizes
Judged, skill-based paint promotion across Topline's independent hardware store network
A purchase-tied, skill-based receipt-upload promotion for Topline's Big Paint Sale - judged on entry quality rather than a random draw, with AI-assisted receipt validation and a configurable multi-tier prize structure across Topline's independently branded stores.
Read the full case study
Loyalty Program
250 cinema ticket pairs, distributed automatically end-to-end
Automated, fraud-checked cinema-ticket reward for Power NI's loyalty customers
A no-purchase-required loyalty reward for Power NI customers - a self-serve platform that issues unique cinema codes, blocks duplicate claims with dual-layer fraud checks, and hands off cleanly to redemption partner Cinema Society.
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Sales Promotion
NI-wide giveaway with 360 winners
Receipt-upload prize giveaway driving £10+ spend across Northern Ireland stores
A receipt-upload prize giveaway for Musgrave NI, rewarding £10+ purchases across participating SuperValu and Centra stores in Northern Ireland with weekly £10 vouchers and a £250 grand prize.
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Sales Promotion
Footfall and spend uplift
Nationwide promotions driving footfall and basket spend
In-store sales promotion across 160+ stores - leveraging Electric Picnic sponsorship to drive footfall through receipt upload.
Read the full case studyBefore you ask
We start with your business, not the tech. We work with you to define the strategy, objectives, program structure, rewards platform and costs - so you have a clear, commercially grounded plan before anything goes live.
We plan it with you - then we handle it. From setup to fulfilment, customer care and reporting - we act as an extension of your team, not an extra burden.
It's built to drive behaviour, not discounts. Every mechanic is designed around your KPIs - increasing frequency, spend and customer retention with measurable impact.
Yes - and we recommend it. We launch with a focused pilot to prove what works, then scale based on real results.
