Sales Promotion
Aldi
Footfall and spend uplift
Sales Promotion
123.ie Birthday Promotion
A birthday campaign that increased policy renewals
Industry
Insurance
Category
Sales Promotion
Duration
Annual campaign
Key Result
Improved retention and NPS
The Challenge
Insurance is a high-churn category, with up to 20–30% of customers switching provider each year — typically at renewal when price comparison is at its peak. 123.ie needed a way to engage customers before this moment, build stronger relationships, and improve retention.
Our Approach
Services Delivered
- Campaign Strategy
- Birthday Reward Delivery
- Digital Platform Build
- Partner Sourcing
- Fulfilment & Support
1
Designed a birthday rewards programme offering a coffee and muffin redeemable across 160+ locations across Ireland.
2
Delivered a simple digital platform where customers could access and redeem their reward codes.
3
Sourced and managed the reward partner, ensuring national coverage and a seamless customer experience.
4
Handled fulfilment and customer queries, supporting customers from reward access through to redemption.
5
Provided an admin dashboard to track redemptions, monitor performance, and measure renewal impact.
The Results
The Results That Matter
Improved
Customer retention and renewal rates
160+
Locations nationwide for reward redemption
Automated
End-to-end delivery from CRM trigger to redemption
Positive
NPS impact — customers engaged before renewal
Want results like these?
30 minutes. We'll review your current approach and show you what a program could look like for your brand.