Mulrines & Sony Pictures
Smurfs, The Lost Village Promo
For the cinema release of Smurfs, The Lost Village, Brandfire created a partnership between Mulrines and Sony Pictures to co-promote the movie.
We worked with Mulrines to smurf up packs of Splash juice pockets, Mooies and Juice Press kids smoothies. Our favourite Smurfs appeared on 5,200,000 consumer units over the promotional period!