Carroll’s of Tullamore & Sony Pictures
The Emoji Movie On-Pack Promotion
Carroll’s embraced the inhabitants of the bustling city of Textopolis to co-promote the cinema release of The Emoji Movie by turning their family packs of Carroll’s Ham into all things emoji!
This on-pack promotion had nearly 600,000 branded packs hitting the shelves, supported by heavyweight point of sale in Dunnes and Tesco. One lucky winner got the chance to go behind the scenes to Sony Pictures Animation Studios in LA!