Bank of Ireland
Student 20 Rewards Programme
Brandfire created the Student 20 programme for Bank of Ireland Youth Banking to encourage students to open a bank account and motivate them to use their visa debit card more frequently.
We created an affinity rewards programme that offered students 20% off in Oasis, Elverys, Odeon, Captain Americas, The Body Shop, Insomnia and others when they paid with their student debit card. Student 20 was supported by an ATL campaign twice yearly and the programme was extended for a second year.