Bank of Ireland

Student 20 Rewards Programme

Brandfire created the Student 20 programme for Bank of Ireland Youth Banking to encourage students to open a bank account and motivate them to use their visa debit card more frequently.

We created an affinity rewards programme that offered students 20% off in Oasis, Elverys, Odeon, Captain Americas, The Body Shop, Insomnia and others when they paid with their student debit card. Student 20 was supported by an ATL campaign twice yearly and the programme was extended for a second year.

Case Studies

123.ie loyalty programme
123.ie
Loyalty Programme
utilities Loyalty Programme
Campus Oil
Campus Rewards Loyalty Programme
petrol station loyalty programme
Topaz
Play or Park Loyalty Programme
Summer sales promotion
Avonmore Cream
Summer Fun On-Pack Promo
Movie Night Promo
Hunky Dorys
Movie Night On-Pack Promo
Movie sales promotion
Mulrines & Sony Pictures
Smurfs, The Lost Village Promo
Hotel Transylvania Promotion
Kelkin Popcorn & Sony Pictures
Hotel Transylvania 2 Promo
movie brand partnership
Carroll’s of Tullamore & Sony Pictures
The Emoji Movie Promo
trade incentives
Heineken
Foster’s Trade Incentive Programme
petrol station sales promotion
Texaco
Roads to Adventure Promo
On-Pack Promotion
BSN
Conor McGregor On-Pack Promo
movie brand partnership
Advance Pitstop & Sony Pictures
Ghostbusters Promo
On-Pack Promotion
Optimum Nutrition
Gold Standard Zone On-Pack Promo
student loyalty programme
Bank of Ireland
Student 20 Rewards Programme
coffee sales promotion
123.ie
Coffee & Cake Birthday Promo
B2B campaign
Vayu
B2B Campaign
B2B campaign
Irish Life
Broker B2B Campaign

Resources

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