So you know that customers aren’t the only ones that benefit from a loyalty programme. You understand that loyalty can enhance your brand, help you to get to know your customer better and increase sales. You’re convinced! But you’re wondering just how much of your marketing budget will be involved in getting the programme started.…

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difficult than ever before. This is especially true for those of us in the world of business-to-business, or B2B sales, where the focus is on exchanging products, services, or information between businesses, as opposed to a company selling a product or service directly to a consumer.While B2B marketing can present some compelling advantages for sellers,…

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The world of utility marketing has changed dramatically. While at one time utilities might have represented the only option in town, or it was too difficult for consumers to search for different options, the winds of change have blown across the market place. Deregulation might lead to different companies vying for the same consumer’s attention,…

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According to research conducted by Capgemini, 15% of domestic customers will switch supplier every year in the US. With these churn rates, utility companies have to work hard to win customers and more importantly keep customers. Utility companies leverage product offering to improve customer engagement A recent study by J.D. Power explores the different ways…

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Gamification—the use of game mechanics in a non-game context to drive engagement—is becoming standard practice in marketing and loyalty campaigns. Loyalty Gamification means adding game-like incentives – or ‘game mechanics’ – to a marketing campaign to motivate more frequent play, deeper engagement and quantifiable changes in customer behaviour that impacts the bottom line for the…

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continues to grow across all sectors. Customers like to be rewarded for their continued support and business.     For many, loyalty is about much more than a programme; it’s a way of thinking about the entire customer experience and creating an environment where customers can forge deep and long-lasting relationships. It’s based on a…

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customer engagement and create a point of difference from your competitors. So what types of rewards or prizes drive the most engagement with customers? Keep reading to find out the most popular rewards used in Sales Promotions. Win a brand new car! We cannot help but feel a little jealous when watching people winning cars…

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experienced this. Walking down the chilled aisle and your youngster spots yoghurts with Minions printed on the pack from literally yards away. A barrage of pleading follows and doesn’t stop until those yoghurts have been firmly placed into your trolley. As we know, the Irish are madly in love with cinema. Ireland has the highest…

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profound and fundamental effect on the Irish shopper. Shoppers now understand what a budget really is, paying full price for something is nearly inconceivable, conspicuous consumption seems almost vulgar and fiscal discipline remains very much in vogue. The Retail Ireland Shopper Attitude Survey (September 2014) found that shoppers are optimistic, but remain cautious. While the…

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there are 1.7  million motor insurance policies in Ireland. With many renewals due in January, we look at some of the best sales promotions insurance companies have executed around the world. 1. Diamond Diamond is a car insurance company for women in the UK. They’ve taken the slogan ‘Diamond…a girl’s best friend’ and adapted it to their company…

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