The GDPR is a great opportunity for your company to review the way it processes data and the data it holds. Auditing your current methods is one of the best ways in which to prepare for GDPR, meaning that a thorough understanding of how your organisation deals with data is paramount. Read our blog on…

Read More

According to Adobe, the top 10% of your customer base is spending 3x more per order than your average customer while the top 1% is spending 5x more per order. Read our Ebook on The Complete Guide to Retail Loyalty Programs Loyal customers expect you to treat them differently. They expect to be rewarded for…

Read More

Return on Investment ( ROI) is the main business objective of any loyalty program. Here’s how you can achieve an ROI from your loyalty program Acquire new customers keep existing customers Grow these customers into large and more lucrative customer – in a nutshell, get your customer to spend more! However, achieving a Return on…

Read More

The definition of consent under the GDPR is “any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her”. The definition of consent in Article 4(11)…

Read More

A CRM program and a customer loyalty program aims to improve the relationship with existing customers by using data to understand their customer behavior’s or to communicate with customers in a more meaningful way. Industries such as banks, insurance companies, utilities and telco companies all have sophisticated CRM programs which provide a full view of…

Read More

Many of us have signed up to a supermarket, a bank, an insurance company and even a mobile provider’s loyalty program. Read our Ebook on The Complete Guide to Retail Loyalty Programs All the main supermarkets have a loyalty including Supervalu, Dunnes Store and Tesco. Three and Vodafone both have loyalty programs. 2016 saw both…

Read More

In the past, the main revenue streams for telecom operators have been voice and messaging (SMS) with data coming in at third.However, these revenues streams have been dramatically impacted by the advent of OTT (over-the-top). Reports suggest that telcoms have lost around $386 billion in revenues in the last six years to the increasing consumer preference…

Read More

We’re two months into 2018, we thought we’d to take through 2017 to find out our favourite loyalty programmes. This time, Brandfire have looked at 5 Best Loyalty Programs of 2017 around the world and at home here in Ireland. There are 3.8 billion US loyalty members and 1.6 billion of those are members of…

Read More