loyalty program in place for your customers. Not only do these programs encourage repeat transactions and improve customer retention, but their mere existence can also help to boost your company’s reputation, improve overall customer satisfaction, and even provide you with valuable insights and data about your customer base. Of course, designing and implementing a retail…

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Acquire new customers keep existing customers Grow these customers into large and more lucrative customer – in a nutshell, get your customer to spend more! However, achieving a Return on Investment or ROI on your loyalty program is the main business objective. To determine the ROI of a loyalty program requires knowing and understanding the…

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and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her”. The definition of consent in Article 4(11) of the GDPR is similar to the old Data Protection Directive definition, but…

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A CRM program and a customer loyalty program aims to improve the relationship with existing customers by using data to understand their customer behavior’s or to communicate with customers in a more meaningful way. Industries such as banks, insurance companies, utilities and telco companies all have sophisticated CRM programs which provide a full view of…

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Many of us have signed up to a supermarket, a bank, an insurance company and even a mobile provider’s loyalty program.  All the main supermarkets have a loyalty including Supervalu, Dunnes Store and Tesco. Three and Vodafone both have loyalty programs. 2016 saw both Bank of Ireland and Permanent TSB launch their loyalty programmes. The…

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In the past, the main revenue streams for telecom operators have been voice and messaging (SMS) with data coming in at third.However, these revenues streams have been dramatically impacted by the advent of OTT (over-the-top). Reports suggest that telcoms have lost around $386 billion in revenues in the last six years to the increasing consumer preference…

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favourite loyalty programmes. This time, Brandfire have looked at 5 Best Loyalty Programs of 2017 around the world and at home here in Ireland. There are 3.8 billion US loyalty members and 1.6 billion of those are members of retail loyalty programmes. Loyalty program are a important strategic and tactical play for companies. It’s a leading…

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comparable, in that they both have the same end goal which is to: Increase sales Generate loyalty Customer data insights However, these programs differ considerably. In a nutshell, the main difference between these two programs are as follows: B2C loyalty programs need to have somewhat of a wide-ranging appeal to try and attract as many…

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