Inbound Marketing

What is Inbound Marketing & Why does it matter?

difficult than ever before. This is especially true for those of us in the world of business-to-business, or B2B sales, where the focus is on exchanging products, services, or information between businesses, as opposed to a company selling a product or service directly to a consumer.While B2B marketing can present some compelling advantages for sellers,…

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Rebuilding A Database for Email Marketing Post GDPR

New regulations prevent businesses from reaching out to prospects via email marketing unless they have explicitly opted in to that service. Has your marketing database been decimated because of this? Do you feel like all your hard work in building a great prospect list has gone to waste? Need a hug? Well have no fear,…

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IMPROVE YOUR LEAD GENERATION WITH A GREAT BUYER PERSONA

such as advertising and cold calling to Inbound Marketing which Hubspot defines as “…a focus on creating quality content that pulls people toward your company and product, where they naturally want to be” Thanks to technology, customers can avoid more and more unwanted, interruptive marketing messages Inbound marketing leverages that great content on your digital platforms…

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How Content Marketing Can Improve Your SEO Ranking

Content in 2018 is big business. Content marketing can be the critical factor that takes potential customers away from your business and into the hands of your competitors. According to Hubspot, 77% of B2B customers insist on conducting online research before consenting to speak with a salesperson.   What is the difference between Content and…

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10 Ways to improve Your Google Rankings

In case you didn’t know, there’s this company called Google (often referred to as “The Gogglebox”) and Google is a big deal. According to Statista, 48.9% of the world’s population uses Google as their main search engine. This is set to jump to over 50% in 2019. This dwarfs competitors such as Baidu (China’s most popular…

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10 ways for an IT Solutions company to generate more leads

Inbound marketing is all about content – blogs, emails, whitepapers, and pushing content out on your social media platforms. According to Hubspot, Inbound marketing costs 62% less to generate a lead. Average lead cost was $143 vs. $373 for traditional outbound marketing. Lead generation is the process of attracting and converting strangers and prospects into…

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10 ideas for lead generation for fintech companies

leads for their sales team. Inbound marketing is all about content – blogs, emails, whitepapers, and pushing content out on your social media platforms. According to Hubspot, Inbound marketing costs 62% less to generate a lead. Average lead cost was $143 vs. $373 for traditional outbound marketing. Lead generation for fintech is the process of…

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5 Tips on Inbound Marketing for Professional Service Firms

Inbound marketing for professional services is a technique for drawing customers to products and services via content marketing, social media marketing and search engine optimization. Inbound marketing is a strategy in which potential clients find you. It’s contrasted with outbound marketing techniques such as advertising, trade shows, direct marketing and networking in which you actively seek out new clients. At…

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5 things to consider when you create your marketing plan

For today’s marketers, when you begin to create your marketing plan, it will generally include social media marketing, content marketing, email marketing and SEO — all tenets of a strong digital marketing or inbound marketing strategy is necessary in order to attract and convert buyers in a digital age. A good marketing plan spells out all the…

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