Sales Promotion Incentives are a great way to drive additional revenue, improve customer engagement and create a point of difference from your competitors. So what types of rewards or prizes drive the most engagement with customers? Keep reading to find out the most popular rewards used in Sales Promotions. Win a brand new car! We…

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As all FMCG brand owners will know far too well, the Great Recession has had a profound and fundamental effect on the Irish shopper. Shoppers now understand what a budget really is, paying full price for something is nearly inconceivable, conspicuous consumption seems almost vulgar and fiscal discipline remains very much in vogue. The Retail…

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According to the Central Bank’s 2015 Private Motor Insurance Statistics report, there are 1.7  million motor insurance policies in Ireland. With many renewals due in January, we look at some of the best sales promotions insurance companies have executed around the world. Read our blog on 6 Best Summer Sales Promotions 1. Diamond Diamond is a car…

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According to SIMI new car sales in the first 6 months of 2017 totaled 91,185 and were 10% down on the same period in 2016. Things are said to back up for the second half of the year due to a predicted lift in GDP of 3-4%. As the 181 approaches, we thought we would…

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Yes it really is 125 sleeps and counting to the big day. We know exactly what you’re thinking. We agree, it’s far too early to be worrying about Christmas. From a marketing perspective however, it really is time to get cracking on those all important Christmas campaigns. So here is our Christmas gift to you!…

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The motor industry in Ireland is worth €1.5 billion to the exchequer. It is expected that approximately 142,000 new cars will be sold in 2017. The industry employs over 40,000 people. The second-hand car market also contributes significantly to our exchequer. It is estimated that this market has already contributed over €70 million in the…

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According to Kantar Media, in 2016 advertisers spent $251 million during back to school season, up 12% from $224 million in 2015. All the more reason to start thinking about potential back to school sales promotions for your brand. Read our blog on Building brand loyalty with students 3 back-to-college campaigns To help you with some…

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1. Why have a sales promotion? Sales promotions are great initiatives to drive incremental revenue. They provide a great reason for your customers to choose your brand over your competitors. Successful sales promotions can also provide an increase in market share by providing that point of difference. FMCG brands have executed sales promotions exclusively through…

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As we try and put a brave face on and enjoy Ireland’s typical Spring weather, we thought we would have a look at some of our top picks of summer sales promotions from around the world to get you in the summer mood! So throw on your summer shades and your favourite summer choons and…

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According to a survey by the international commercial property consultancy Jones Lang Lasalle in 2012, Ireland has the highest number of shopping centres per head of population in Europe. The survey showed that Ireland had almost 500sqm of shopping centre space per 1,000 people — more than twice the average European tally of 179sqm per…

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