According to McKinsey & Co., 83 percent of marketers say that the ability to make data-insight decisions is one of the most important considerations in driving loyalty and customer engagement. However, only 10 percent believe they are optimizing the use of data. There are lots of interesting new loyalty technologies emerging that make data insights…

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So you know that customers aren’t the only ones that benefit from a loyalty programme. You understand that loyalty can enhance your brand, help you to get to know your customer better and increase sales. You’re convinced! But you’re wondering just how much of your marketing budget will be involved in getting the programme started.…

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While at one time utilities might have represented the only option in town, or it was too difficult for consumers to switch suppliers, the winds of change have blown across the market place. Utility companies are vying for the same customers, and customers have lots of options for similar services. Utility customers are a highly…

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Winning new and keeping existing customers is a challenge for utility companies. We ask if utility customer engagement is getting better. According to research conducted by Capgemini, 15% of domestic customers will switch utility supplier every year in the US. With these churn rates, utility companies have to work hard to win customers and more…

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The use of game mechanics to drive engagement is becoming standard practice in loyalty. We take a look at loyalty gamification in this blog. Gamification—the use of game mechanics in a non-game context to drive engagement—is becoming standard practice in marketing and loyalty campaigns. Read more about What’s new in Loyalty Technology? Loyalty Gamification means…

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For many, loyalty is about much more than a program; it’s a way of thinking about the entire customer experience and creating an environment where brands can forge deep and long-lasting relationships with their customers Despite the continued growth in membership, only 42% of US consumers are actively engaging in their loyalty programmes. Read more…

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Loyalty is always changing. As technology becomes less expensive and more available,  we are going to take you through some of the most popular loyalty solutions in the market. We cover 7 of our top chosen loyalty program technologies and take you through what each one entails. Feel free to read our other blogs on…

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A customer loyalty program touches every facet of your business to drive customer engagement at all points of customer interaction. This is no small investment both in terms of time and money. It’s critical to have buy-in from the entire company, from the top down. I often liken a loyalty program to a child; it…

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For many, loyalty is about much more than a programme; it’s a way of thinking about the entire customer experience and creating an environment where customers can forge deep and long-lasting relationships. Read our blog on The Complete Guide to Retail Loyalty Programs It’s based on a sense of trust, on the expectation that companies…

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The GDPR is a great opportunity for your company to review the way it processes data and the data it holds. Auditing your current methods is one of the best ways in which to prepare for GDPR, meaning that a thorough understanding of how your organisation deals with data is paramount. Read our blog on…

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