According to McKinsey & Co., 83 percent of marketers say that the ability to make data-insight decisions is one of the most important considerations in driving loyalty and customer engagement. However, only 10 percent believe they are optimizing the use of data. There are lots of interesting new loyalty technologies emerging that make data insights…

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So you know that customers aren’t the only ones that benefit from a loyalty programme. You understand that loyalty can enhance your brand, help you to get to know your customer better and increase sales. You’re convinced! But you’re wondering just how much of your marketing budget will be involved in getting the programme started.…

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The world of utility marketing has changed dramatically. While at one time utilities might have represented the only option in town, or it was too difficult for consumers to search for different options, the winds of change have blown across the market place. Deregulation might lead to different companies vying for the same consumer’s attention,…

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According to research conducted by Capgemini, 15% of domestic customers will switch supplier every year in the US. With these churn rates, utility companies have to work hard to win customers and more importantly keep customers. Utility companies leverage product offering to improve customer engagement A recent study by J.D. Power explores the different ways…

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Gamification—the use of game mechanics in a non-game context to drive engagement—is becoming standard practice in marketing and loyalty campaigns. Loyalty Gamification means adding game-like incentives – or ‘game mechanics’ – to a marketing campaign to motivate more frequent play, deeper engagement and quantifiable changes in customer behaviour that impacts the bottom line for the…

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continues to grow across all sectors. Customers like to be rewarded for their continued support and business.     For many, loyalty is about much more than a programme; it’s a way of thinking about the entire customer experience and creating an environment where customers can forge deep and long-lasting relationships. It’s based on a…

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This is one of the most popular loyalty solutions in the market. The customer is given a card or fob at the point of sale. Their card is swiped, and the transactional data is captured. The customer must register their card online to avail of any rewards.   This solution allows for full integration with…

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customer engagement at all points of customer interaction. This is no small investment both in terms of time and money. It’s critical to have buy-in from the entire company, from the top down. I often liken a loyalty program to a child; it needs a lot of care and nurturing from the whole family in…

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programme continues to grow across all sectors. Customers like to be rewarded for their continued support and business. For many, loyalty is about much more than a programme; it’s a way of thinking about the entire customer experience and creating an environment where customers can forge deep and long-lasting relationships. It’s based on a sense…

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The GDPR is a great opportunity for your company to review the way it processes data and the data it holds. Auditing your current methods is one of the best ways in which to prepare for GDPR, meaning that a thorough understanding of how your organisation deals with data is paramount.   Under the current…

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