According to McKinsey & Co., 83 percent of marketers say that the ability to make data-insight decisions is one of the most important considerations in driving loyalty and customer engagement. However, only 10 percent believe they are optimizing the use of data. There are lots of interesting new loyalty technologies emerging that make data insights…

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So you know that customers aren’t the only ones that benefit from a loyalty programme. You understand that loyalty can enhance your brand, help you to get to know your customer better and increase sales. You’re convinced! But you’re wondering just how much of your marketing budget will be involved in getting the programme started.…

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In today’s world, developing and maintaining a strong customer base can feel more difficult than ever before. This is especially true for those of us in the world of business-to-business, or B2B sales, where the focus is on exchanging products, services, or information between businesses, as opposed to a company selling a product or service…

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While at one time utilities might have represented the only option in town, or it was too difficult for consumers to switch suppliers, the winds of change have blown across the market place. Utility companies are vying for the same customers, and customers have lots of options for similar services. Utility customers are a highly…

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Winning new and keeping existing customers is a challenge for utility companies. We ask if utility customer engagement is getting better. According to research conducted by Capgemini, 15% of domestic customers will switch utility supplier every year in the US. With these churn rates, utility companies have to work hard to win customers and more…

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The use of game mechanics to drive engagement is becoming standard practice in loyalty. We take a look at loyalty gamification in this blog. Gamification—the use of game mechanics in a non-game context to drive engagement—is becoming standard practice in marketing and loyalty campaigns. Read more about What’s new in Loyalty Technology? Loyalty Gamification means…

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For many, loyalty is about much more than a program; it’s a way of thinking about the entire customer experience and creating an environment where brands can forge deep and long-lasting relationships with their customers Despite the continued growth in membership, only 42% of US consumers are actively engaging in their loyalty programmes. Read more…

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Sales Promotion Incentives are a great way to drive additional revenue, improve customer engagement and create a point of difference from your competitors. So what types of rewards or prizes drive the most engagement with customers? Keep reading to find out the most popular rewards used in Sales Promotions. Win a brand new car! We…

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If you’ve ever taken young children to the supermarket, you’re bound to have experienced this. Walking down the chilled aisle and your youngster spots yoghurts with Minions printed on the pack from literally yards away. A barrage of pleading follows and doesn’t stop until those yoghurts have been firmly placed into your trolley. Read our…

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As all FMCG brand owners will know far too well, the Great Recession has had a profound and fundamental effect on the Irish shopper. Shoppers now understand what a budget really is, paying full price for something is nearly inconceivable, conspicuous consumption seems almost vulgar and fiscal discipline remains very much in vogue. The Retail…

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