Brandfire is a digital marketing agency established in 2012 in Dublin. We help our clients win and keep customers through loyalty and reward programmes, brand partnerships, sales promotions and inbound marketing.
In today’s market, winning and keeping customers has never been more challenging and customers expect more from the brands they choose to be loyal to. We create tailored customer loyalty and rewards programmes for some of Ireland’s leading brands. The beauty of what we do is that it can be measured so you can see that it’s working.
Nuala is the MD here at Brandfire and the driving force behind some of our most successful campaigns. Having over twenty years’ experience in sales and marketing, she set up Brandfire in 2012. Prior to Brandfire, Nuala has worked in a number of industries including radio, telecommunications and technology. She has held positions in Esat Telecom, DCC and Communicorp. She has extensive international marketing experience, having worked in Sweden, Finland, Jordan and Central/Eastern Europe.
Nuala is someone who thrives on challenge and change, bringing her high energy, passion and tenacity to everything she undertakes.
Head of Client Services
Fiona is responsible for looking after Brandfire’s wonderful clients and our expanding client services team. A founding member of the Brandfire team, Fiona has implemented marketing campaigns for 123.ie, Bank of Ireland, Largo Foods, Glanbia, Texaco, Sony Pictures and many more. She is particularly known for her deep expertise in customer loyalty and her passion for creative thinking. Fiona was previously an account director with McConnells and AFA|O’Meara where she was responsible for developing and implementing campaigns for some of the world’s best known brands including Tesco, MINI, Ballygowan, Club Orange, Danone, and BMW.
Fiona’s a real people person and she brings energy, strategic rigour, and deep brand understanding to Brandfire.
Head of IT
Paddy is our IT guru. He has his finger on the pulse of what’s new in technology and offers tremendous insight into SaaS technologies that Brandfire can tap into for innovative ways of delivering a campaign. With over twenty years of hands-on experience in projects, products and team management, Paddy has a diverse background in technical and managerial areas with expertise including Telecommunications, IT infrastructure and information security working with companies such as Eircom, Fujitsu and others. Developing IT strategies and solutions and managing their implementation is second nature to Paddy.
He’s also great to have around when Ctrl Alt Del doesn’t work!