More and more companies are looking to inbound marketing to generate more leads for their sales team.
Inbound marketing is all about content – blogs, emails, whitepapers, and pushing content out on your social media platforms. According to Hubspot, Inbound marketing costs 62% less to generate a lead. Average lead cost was $143 vs. $373 for traditional outbound marketing.
Lead generation for fintech is the process of attracting strangers to your site and converting these strangers into qualified leads. It’s a way of getting people interested in your solutions and getting them on the path to eventually buying from you.
Now, let’s look at 10 easy ways to generate more leads right away. Read our blog on Improve your lead generation with a great buyer persona
1. Lead generation for fintech – know your buyers/market
A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Create a detailed buyer persona which will help you decide where to focus your time. It should include demographics, behavioral patterns, goals and motivations. As a result, you will be able to attract the most valuable visitors, leads, and customers to your website.
2. Now that you know your buyers/markets – think of the correct content and keywords
There’s no content without keywords. Your content will of course depend on your business. You may publish a blog titled “Insuring against currency risk”. You need to ask yourself what keywords are relevant to the blog and would people find it easily? Head terms and long-tail keywords are important. An example of a long tail keyword in this case could be ” how to manage currency risk?”
Make your long tail keywords relevant and easy. They get people on to your page, so make sure the content is relevant and can grab their interest.
3. Blog Consistently
Having a blog is one of the best tools to generate leads – it allows the company to take control of what is said but also have the undivided attention of the reader.
Firms that blog generate 88% more leads per month than those that do not.
4. Ensure you have a Call to – Action ( CTA) on your website
A CTA could be a form that allows customers to provide their details, whether this is to sign up to a newsletter or a form which allows you to contact them with further information or content.
5. Use email marketing
Email is a great way to generate more leads and convert prospects into customers. Personalising in an email is very important and is proven to work. 74% of marketers say targeted personalization increases customer engagement.
6. Use Twitter
Twitter is a dream for generating leads. Use it to get in touch with influencers in your industry and get into conversations with them. Their followers, who are probably some of your potential customers, will see your interactions and follow you or visit your site.
You can also follow trending subjects that are linked to your business such as #currencyrisk.
Don’t forget to promote your blogs on Twitter and your other social media platforms.
7. Build Partnerships
It’s common for businesses to partner with other companies in order to generate leads.
Although partnerships may take longer to develop, they do prevent competitors from entering the market. This is because creating a partnership with a larger company exposes a business to the customers already using the services or products of the former firm.
8. Media coverage
Reaching out to journalists is a really good way of getting media coverage. Tell them your start-up story or your history.
By getting your name out in the media, you begin to develop a following, increase your personal brand and come off as an expert in your field – all that can help you get leads.
Also reach out to top Bloggers and influencers in your sector.
9. Strong branding
Authentic companies are loved by customers. When a company has a precise message which is consistent throughout all their marketing platforms, it makes it easier to trust them. When customers go to a company, they want the best of the best. It’s better to build a strong brand than a broad one.
10. Understand and improve your customer journey
The customer journey is the series of steps customers go through from awareness to engagement to purchase. Mapping out this customer journey and understanding how customers go through the sales process can help make sure you give them the right kind of information to make it easy for them to purchase.
Posted in Inbound Marketing